When on the site, I searched 'hip-hop' as this is my preferred style of music.
Following the search I gained results relevant to this genre.
C H A V C H I CK
Erase images of Brian Harvey from East 17 or Vicky Pollard in her Kappa tracksuit. The idea of being a Chav and the associated apparel is being picked up by some of the fashion industries most influential and emerging designers...
This tribe is known for bling, trackies, big hoops, gold chains, fresh trainers and popular brands.
Cheryl Cole, Rihanna, Madonna and Elton John are rocking Adidas three stripe in their downtime.
loud and proud attitude .
‘It’s OK, this is our identity.’
Riots. The disaffected youth. The window smashing poster boys of Chav culture. Politically savvy designers are drawing on the social unrest to highlight the frustrations of youth culture, and as premium labels like Ralph Lauren and Burberry try to move away from being tarred with the ‘Chav’ brush.
M A I N S T R E A M
For Mainstream Tribes it’s about life’s simple pleasure - fun, friends and keeping it local…
For this tribe, the key is sticking with what you know and not trying anything out of the 'Comfort zone'. They have an interest in the trending chart music and prime time TV.
Easily influenced by 'high street' image and prefer to stick with 'safe' rather than make any changes.
C H AV E R S
Fuelled by music, drugs and booze, Chavers live for bass and hedonism…
Bass loving people, they are also twitter addicts and passionate about style icons.
This tribe is dedicated to drum& bass music and known for the 'bad boy' reputation perceived by others. They enjoy seeking the latest bass tunes and take their music seriously. Experimenting with drink and drugs with a careless attitude: teenage rebellion!
-MAINSTREAM
-CHAV CHICK
-CHAVERS
-CHAV CHICK
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