Analysis of institution to publish

"Publishing is the process of production and dissemination of literature, music, or information — the activity of making information available to the general public."

IPC MEDIA
(international publishing company.) This is the United Kingdom's leading consuming magazine and digital publisher.
IPC creates media print content for various platforms including web, mobile, tablets &events. This institution has published many popular magazines which are similar to my intended idea for Orginal. As IPC has published magazines such as NME, Marie Claire and Now magazine, i feel this institution is suited to my magazine idea. (Music, fashion and latest news related to target audience.)

NME is a best seller music magazine published by IPC Media. I feel this is an advantage of choosing the IPC institution as they have proven that they have the skills to make this category of magazine to succeed. NME's target audience are those aged 17-30; this overlaps with my target age group of 16-24. If NME can appeal to and reach the intended group successfully, I also should be able to. As my magazine will feature musical content, it makes it similar to NME in some ways and as this has been a success, it gives Original the potential to succeed also with the assistance of IPC Media.







There is clearly market force in this institution as they are the UK's leading magazine publisher. Due to IPC only having the one music magazine published via them, my magazine will fit in perfectly as there is only the NME magazine which consists of the musical content. I feel Original would be a good way for IPC media to represent their brand and establish it further through the success of the magazine. By publishing with this company, I feel they have the proven skills to allow success of  a magazine of the music nature due to having the ability to reach a wide variety of the audience types, including those outside of the target audience group. 

BAUER MEDIA

This is a large German publishing company base din Hamburg, as well as operating in eight other countries worldwide. (Making this institution a multi-national.) This is Europe's largest privately owned published group. The group consists of two main divisions: Magazine and Radio. Publishing with Bauer would potentially benefit Original magazine as it incudes content of music which is influential to many and is regularly played on radio; stations listened to by many, including Radio One, etc. These two media types complement each other and could achieve effective marketing campaigns and promotion.

"Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors."

Music magazines published by this company include: Q, Mojo & Kerrang. These are the same type of magazine as Original and have been successfully published by Bauer Media group. They each feature musical content. This indicates they are a trusted, worthy group who have experience of publishing this type of media effectively in a way which will engage with the public and attract those both inside and outside of the target market through various media types being used by Bauer to promote-more chance of being successful.