25 word pitch

Reflection on prelim work

My prelim represents the a level social group; the idea was to try and keep the target age group as wide and ranging as possible to influence and appeal a larger audience to increase sales and interest of 'Dare To'. The sixth form group ranges from 16-19 years, by offering them advice to improve education, my prelim represents students who are particularly interested in their education and people who have opted to remain in full-time education completing a-levels would have this mind-set.


I attracted my audience through the use of bright colours which, at the same time, represented and have relevance to the school as the use of blue and green are the school logo colours. The model used on the prelim cover had a toothy smile on her face which suggests she was happy. This creates a positive  mood and atmosphere instantly for the reader just by looking at the magazine cover-appealing. The use of colour all contrasted well and was aesthetically pleasing on the eye.
I addressed my audience through including cover lines/stories which have relevance to the school. The students which have chosen to stay on taking part in sixth form education would often have an interest in their school, teachers, fellow students and advice to maximise learning; therefore the text featured on the cover page would address issues of interest to students and encourage them to grab a copy!




I have learnt  the basics of using the Photoshop software on both a standard computer as well as on an Apple Mac. When creating the prelim, I gained knowledge on most of the tools I was able to use on the software and how to develop ideas through layers etc. I was able to create a basic magazine cover in a short amount of time on Photoshop after gaining understanding of the programme. As well as Photoshop, I used Blogger after constructing the prelim work; this was to enable it to be posted publically onto my personal blog. I have learnt that blogger is able to display Photoshop products after they have been saved as a JPEG file/image. I learnt that Photoshop was an appropriate software application for creating and editing magazine style pages and that Blogger is an appropriate way of displaying the final product.              

Creating an artist or band name

Erupt- suggesting that something is active. This is an action which involves suddenly and dramatically breaking out. This could reflect the band featured on Bass Junkie. As they are hip-hop, urban style, the dramatic and active description is suited to a band of this style of music.


After reviewing many potential names, including: judgement, daze and racket, I have decided to go with Paradox. This is catchy and is well suited to the hip-hop genre of my magazine. My band will consist of a male and female and therefore I needed to ensure the name of the band was not suggestive of any gender.

Chase & Status- Hitz ft.Tinie Tempah

Inspiration playlist

https://soundcloud.com/base-junkie/sets/inspiration

Analysis of institution to publish

"Publishing is the process of production and dissemination of literature, music, or information — the activity of making information available to the general public."

IPC MEDIA
(international publishing company.) This is the United Kingdom's leading consuming magazine and digital publisher.
IPC creates media print content for various platforms including web, mobile, tablets &events. This institution has published many popular magazines which are similar to my intended idea for Orginal. As IPC has published magazines such as NME, Marie Claire and Now magazine, i feel this institution is suited to my magazine idea. (Music, fashion and latest news related to target audience.)

NME is a best seller music magazine published by IPC Media. I feel this is an advantage of choosing the IPC institution as they have proven that they have the skills to make this category of magazine to succeed. NME's target audience are those aged 17-30; this overlaps with my target age group of 16-24. If NME can appeal to and reach the intended group successfully, I also should be able to. As my magazine will feature musical content, it makes it similar to NME in some ways and as this has been a success, it gives Original the potential to succeed also with the assistance of IPC Media.







There is clearly market force in this institution as they are the UK's leading magazine publisher. Due to IPC only having the one music magazine published via them, my magazine will fit in perfectly as there is only the NME magazine which consists of the musical content. I feel Original would be a good way for IPC media to represent their brand and establish it further through the success of the magazine. By publishing with this company, I feel they have the proven skills to allow success of  a magazine of the music nature due to having the ability to reach a wide variety of the audience types, including those outside of the target audience group. 

BAUER MEDIA

This is a large German publishing company base din Hamburg, as well as operating in eight other countries worldwide. (Making this institution a multi-national.) This is Europe's largest privately owned published group. The group consists of two main divisions: Magazine and Radio. Publishing with Bauer would potentially benefit Original magazine as it incudes content of music which is influential to many and is regularly played on radio; stations listened to by many, including Radio One, etc. These two media types complement each other and could achieve effective marketing campaigns and promotion.

"Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors."

Music magazines published by this company include: Q, Mojo & Kerrang. These are the same type of magazine as Original and have been successfully published by Bauer Media group. They each feature musical content. This indicates they are a trusted, worthy group who have experience of publishing this type of media effectively in a way which will engage with the public and attract those both inside and outside of the target market through various media types being used by Bauer to promote-more chance of being successful.

            

Relevant creators

TERRY JONES

British magazine, i-D, was founded by former Vogue art director Terry Jones in 1980. The magazine has since matured into a glossy magazine dedicated to fashion, youth-culture, art and music.
I would consider Terry Jones as a relevant creator for Base Junkie as he has fashion, youth-culture and music figured out and at the heart. His meaningful images would engage the target audience combined with vague text to produce consistent, quirky pages.

 

Suroosh Avi, Shane Smith, Gavin Mcinnes 

Founded in 1994 in Canada by the above. The company then went on the expand into a company: VICE Media which produced various media types for Vice including the magazine, website and a record label. The mag was launched by government funding. Andy Capper co-founded the UK division with VICE.

Creators of Vice would be relevant to Base Junkie as their unique take on youth-culture creates humour and interest. The edgy, unusual images are kept simple and left to be self explanatory so the reader is persuaded to look inside. I feel this would work for Base Junkie due to the nature of the hip-hop, urban styler which requires daring, bold images to get the genre across effectively.



MARK ELLEN & DAVID HEPWORTH

 

Mark Ellen is an award winning magazine editor and journalist who has wrote for NME, editor of Smash Hits as well as being the launch editor of Q and the launch managing editor of Mojo- this al have relevance to music and Ellen clearly knows how to successfully edit, write and launch magazines of this style. I feel he would be a relevant creator for Bass Junkie as he has a proven understanding of music magazines and effective ways of creating them into something that the audience/readers will enjoy.

David Hepworth was previously involved with music retailers including Tower records and Beserkley records before becoming a journalist. He has also worked with music magazines such as NME, Sounds and Smash Hits. Hepworth has launched Q, Mojo, The Word etc. which are all magazines based on the music genre; Hepworth has a career of different elements focused on music and media (mainly printed) which makes him a relevant for Bass Junkie. As he has a large amount of knowledge on both music as well as launching/working with magazines, Hepworth would know how to effectively launch Bass Junkie to the public and make it into a large success, as he did with others such as Q and Mojo.

 





 

BOB GOCCIONE, JR.

The eldest son of Robert Charles Goccione, jr who founded 'men's magazine' Penthouse. Bob went to work for the publishing company of this magazine, running the marketing circulation department. He then decided to launch his own magazine; Spin. Bob Goccione, Jr. also was founder of Gear (men's magazine.) I feel he is a relevant creator for Bass Junkie as I intend this to be a magazine mainly based on music but also with reference to what could be thought of as inappropriate behaviour. As Bob has a knowledge about this being put inside magazines in a way which appeals, I feel he would he useful. I also feel he would enable Bass Junkie to be distributed effectively in a way which the population find easily accessible and appealing, this is due to his previous work on a marketing and circulation department. I like the style of Spin magazine which was founded by Bob Goccione, Jr. It has an edgy feel to it and the wording on the cover is different which is something I am hoping to achieve when designing the cover of Bass Junkie. The expressions/poses on the artists' faces are seen as youthful, current and set an exciting, high energy mood for the reader before even reading! For all these reasons I wold consider Bob Goccione Jr a relevant creator for my magazine.

 

 



http://www.youtube.com/watch?v=4jh-xcKazSk

Relevant Graphic Designers

David Carson is an American graphics designer

and art director who is well known through his magazine design
being innovative as well as his experimental, edgy typography which stands out and draws the reader in. This creates mood and an urban feel which i aim for on Base Junkie.

“He significantly influenced a generation to embrace typography as an expressive medium”

 

 

 

RAY GUN

Carson was art director for the Ray Gun magazine of which he designed a lot of the typography and layout featured. His well known typography is aesthetically pleasing and different to the average magazine cover. This is a selling point as the typography and layout used would stand out against other magazines and his work would be easily recognised.

David Carson has an urban look about his work and therefore i feel it would work for my hip-hop/R&B style music magazine to express the rough and bold nature of this style of music. Through innovative, thought provoking typography, Carson could create an interesting, stylish cover for my magazine.



Neville Brody: An English graphic designer, typographer and art director. Known for working with 'The Face' magazine (a British fashion and culture magazine) as well as Arena magazine which was magazine published monthly for men. He has also designed record covers for successful artists which appear distinct and innovative. With his experience in designing for magazines as well as album covers, Neville would be a relevant designer for bass Junkie as he has worked for The Face which is based on fashion/youth and culture; this is something intended for my magazine, as well as Arena magazine which lies under the 'Men's' category, suggesting it has 'adult/inappropriate content' which is another feature I wish to incorporate into my magazine. Through his work designing album covers, Brody clearly as knowledge and skills when it comes to music related designing.

 

 

 

Paula Scher-
This American graphic designer, painter and art educator. Scher was the first designer to create a new identity and promotional graphics system for The Public theatre and therefore has inspired and influenced many of the graphic design promoting the theatre and culture in general. Also in her career, Paula was hired by CBS Records in the department of marketing and advertisement department, before becoming the art director at Atlantic Records( an American record label) designing album covers. This supports my idea of Scher being a relevant graphic designer for Bass Junkie as she has knowledge and experience in promotion with relevance to music. She would be useful and her style of deign is suited to my themes and genre of hip-hop youth within the magazine.

 

 

Relevent Photographers

Ellen Von Uwerth

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I find Ellen Von Unwerth's photography work extremely fascinating and thought provoking. After 10 years of being a fashion model herself, Unwerth decided she wanted to step behind the camera and now specialises in erotic feminity. Her work has been published by the likes of Vogue and i-D. Ellen von Unwerth has worked on cover albums for many well known artists including: Rihanna and Britney Spears. After researching her work, I have recognised the fact that much of her photographs are edited and made into black and white, this is interesting and creates mood for the images.

 

I believe she would be a relevant photographer for my Base Junkie magazine as she has the ability to create bold, powerful, edgy images through her use of angle, style and colour. I would like to have a quirky image which is unique and would stand out against other magazines of the music nature. By having a trendy &appealing cover image, i will encourage sales and interest.

 

 

TERRY RICHARDSON

 

 

 

 

 

 

 

 

 

 

 

 

 

Terry Richardson is an American photographer specialising in fashion and portrait. He has worked on campaigns for Marc Jacobs Diesel and Supreme as well as working for i-D, Vogue, Rolling Stones and Vice magazines. His bold images are captured in a way which seems exposing and honest.

I like his work as it has a sense of humour and hidden meaning incorporated which would appeal to and interest the user-making them reflect on the images. Richardson would be an ideal photographer for Base Junkie magazine as it based around Hip-Hop and aimed at a young market. The image of Lil Wayne (above) presents a hip-hop rapper effectively through capturing his expressions and gestures in the way to get this message across.

By testing expressions and poses/gestures, i hope to achieve a similar style to Terry Richardson.

 

 







Albert Watson

 

 

 

 

 

 

 

 

 

Albert Watson is a famous fashion photographer which is suited to my theme of youth-culture and fashion inside Bass Junkie. He has worked with leading magazines including Vogue. The Face and Rolling Stone. As he has worked for 'Rolling Stone', this proves he has knowledge on how to effectively photograph models to display fashion which also reflects music nature (Rolling Stone mag.) His images each tell a story which would interest and appeal to the reader of my magazine as well as make a statement. He doesn't often feature much colour in his images however this creates mood and when colour is used, it is bold and eye catching.

I feel Watson is a relevant photographer for Bass Junkie as his images bring across attitude and make a bold, eye catching statement to display a hidden meaning. The photography is effective and would work well for a magazine of a hip-hop genre.